COMBATING AD FRAUD: A COMPARATIVE GUIDE TO DETECTION & PREVENTION

The digital advertising landscape is constantly evolving, presenting new challenges and opportunities. One persistent threat that plagues the industry is ad fraud, that encompasses deceptive practices aimed at fabricating ad impressions and clicks. This can result in significant financial losses for advertisers and erode trust in the digital ecosys

Banner ads are a ubiquitous form of online advertising that frequently appear at the top of web pages. These visual advertisements display graphical content to attract visiting customers. Banner ads are known for their wide reach and power to effectively market products or businesses. They commonly employ appealing designs and compelling calls to a